Global superstar Justin Bieber‘s brand new single, “What Do You Mean” took over the #1 spot at iTunes today within nanoseconds of its global release at 7:00 a.m. (ET) across all retail platforms. The single is playing on iHeart radio’s 800+ stations across the U.S. every hour on the hour today. The arrival of “What Do You Mean” caps a hugely successful viral 30 day Instagram countdown and Twitter lyric reveal campaign, garnering over a 100 million impressions.
Listen to “What Do You Mean” at http://smarturl.it/WDYMlv; and buy it at http://smarturl.it/WDYM. The lyric video for “What Do You Mean,” featuring professional skater Ryan Sheckler, premiered on YouTube today as well, also at 7:00 a.m. Go to: http://smarturl.it/WDYMly
“It’s been an amazing journey to write, record and deliver this record to my fans,” said Justin. “I’m so glad people have participated in it, and I hope they are receptive to it and love it as much as I do. This is only the first step in the journey for me. This album is so personal to me, there’s so much of my heart and soul in it, and I can’t wait to bring my fans along for the ride.”
“What Do You Mean” is the first advance track from Justin’s eagerly awaited fourth studio album out November 13 for RBMG / DEF JAM RECORDINGS. The pre-order is available now for signed CDs, vinyl and other limited edition items, exclusively via Justin’s new online store. Go to: http://smarturl.it/JustinShop.
Justin‘s performance this Sunday night at the 32nd annual MTV VMAs spectacular will kick off a long-range, multi-tiered media campaign in support of “What Do You Mean”. Next Wednesday night, September 2nd, Justin will appear on NBC’s The Tonight Show with Jimmy Fallon. That will be the prelude to his week-long takeover of NBC’s The Today Show starting Monday, September 7th, climaxing with live performances on Thursday and Friday, September 10-11th.
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