Whether you know it or not, unless you are using a VPN, almost every action you make online is recorded digitally. Facebook, Yahoo, CNN, Youtube and Amazon –to name a few– are all using algorithms to track users’ online behaviour, and using this data themselves, or selling it on to third parties, like advertising agencies. Thanks to the the European Union Regulation (EU)2016/679, commonly know as General Data Protection Regulation (GDPR) as of May 2018 companies will be legally obliged to obtain explicit consent from consumers to use their data, and will face hefty fines if found to be illegally
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