New Twitter Inc (TWTR) App For Microsoft Corporation (MSFT)’s Windows 10

It could not be a coincidence. It must have been a planned action by Twitter Inc (NYSE:TWTR). The company knew very well that Microsoft Corporation (NASDAQ:MSFT) was planning to launch its Windows 10. The social media firm thought it fit to join to launch its new app that is meant for the new OS. There appeared to be no pre-announcement to this effect.

Tailor Made

It is a different matter that Microsoft Corporation (NASDAQ:MSFT)’s Windows 10 is getting reviewed by many with initial indication pointing towards favorable one. However, Twitter Inc (NYSE:TWTR)’s pop up started about the new app only the previous night. The initial reaction is that the app is tailor-made for the Windows 10 OS platform.

The app sports quick access to videos, photos, and top tweets. All that features come without the user having to log in the site. One of the uniqueness is the Live Tiles is that it will offer different Windows 10 experience. However, the rest of the stuff appeared to be to catch-up with other OS platforms. The apps are more tuned towards mobile now-a-days than the desktop PC since there is a shift in the usage of the smart devices.

Some Features

Twitter Inc (NYSE:TWTR)’s new app provides some of the salient features like uploading a maximum of four photos per tweet. That will be useful for those who use the multiple photo tweets. Animated GIFs and Vine playback are two key features. That apart, Vine videos, tweets with photos, and other selected content are now available for a preview in user’s home timeline.

Another key feature that Twitter Inc (NYSE:TWTR)’s new app is that photos could be shared privately in Direct Messages. Apps for desktop were always out of sync because they were said to be outsourced. It will not be a surprise if other social media companies also announce new app that are meant to run on Windows 10 OS.

Twitter, Inc. (Twitter), incorporated on April 19, 2007, is a global platform for public self-expression and conversation in real time. The Company offers products and services for users, advertisers, developers and platform and data partners.

Products and Services for Users

It enables a way for people to create, distribute and discover content. It enables a user on Twitter to create a tweet and a user to follow other users. Users are followed by other users without requiring a reciprocal relationship, which is an asymmetric follow model. The public nature of the Twitter platform allows it and others to extend the reach of Twitter content beyond its properties. Media outlets distribute tweets beyond its properties. Advertisers use its promoted products, which are pay-for-performance to promote their brands, products and services. It enables its advertisers to target an audience based on various factors, including a user’s interest graph. Its promoted products are incorporated into its platform as native advertising. Media outlets, including the BBC, CNN and Times of India use the Twitter platform for content distribution. Vine is a mobile application that enables users to create and distribute short looping videos of up to six seconds in length. Users on Vine follow other users, re-broadcast content to their followers by re-vining, comment on videos and embed videos on Websites. It offers users the option to capture, edit and share videos up to 30 seconds in length directly within the Company’s application.

Products and Services for Advertisers

Its promoted products enable its advertisers to promote their brands, products and services, and extend the conversation around their advertising message. Its promoted products consist of promoted tweets, promoted accounts and promoted trends. Promoted tweets appear within a user’s timeline or search results. Promoted accounts appear in the same format and place as accounts suggested by its Who to Follow recommendation engine, or in tweets in a user’s timeline. Promoted accounts provide a way for its advertisers to build a community of users interested in their business, products or services. Promoted trends appear at the top of the list of trending topics for a day in a particular country or on a global basis. It features one promoted trend per day per geography. Its technology platform and information database enables it to provide targeting services based on geography, interests, keyword, television conversation and devices for advertisers to promote their brands, products and services. Its platform also allows customers to advertise across the mobile ecosystem across the user lifecycle. MoPub, its mobile-focused advertising exchange, combines advertisement serving, advertisement network mediation and a real-time bidding exchange into one monetization platform. Advertisers also set up campaigns directly on to run across the Twitter Publisher Network. Purchasers of advertising services monitor their advertising campaigns through campaign management, real-time analytics and advertiser application program interface (API).

Products for Platform Partners and Developers

It provides a set of tools, public APIs and embeddable widgets that developers use to contribute their content to its platform, syndicate and distribute its content across their properties. Its platform products include Twitter Cards, which enable developers to attach content and functionality to tweets and have that content appear wherever a tweet is displayed throughout Web and mobile applications; The Twitter public API, which allows platform partners to integrate the Twitter content and follower relationships into their applications; Twitter for Websites, which is a set of tools that enable platform partners to integrate Twitter content and functionality into their Websites, and Fabric, which is a platform offering modular software development kits that help developers build applications and allows them to tap into Twitter’s sign-in systems for identity verification.

Products for Data Partners

It offers subscription access to its public data feed for partners who access data beyond its public API, which offers a limited amount of its public data. Its Gnip branded products and services offer data sets to allow developers and businesses to utilize its public content.

The Company competes with Facebook, Google, LinkedIn, Microsoft, Yahoo, Sina Weibo, LINE, Kakao and AOL.

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